AI for Sustainable Product Development & Innovation
We help beauty, personal care, and wellness brands transform product development with AI-driven, science-backed innovation. By combining artificial intelligence, molecular biology, and advanced data analytics, our award-winning proprietary platforms discover sustainable bioactive ingredients, design effective formulations, and accelerate time-to-market.
This reduces R&D risk, shortens product development cycles, and empowers our clients to launch high-performance, ethical, and sustainable products that stand out in a competitive marketplace.
The problem is rarely the idea
Brands almost always know what they want to make. What stops them is proving it, sourcing it, or affording the time it takes. These are four different problems, and the expensive mistake is treating them as one.
We know the claim we want to make. We cannot prove it.
A claim needs a study behind it. That is a testing question, and it is usually the cheapest of the four to answer.
Our supplier sent a data sheet. It is not evidence.
Supplier literature is written to sell an ingredient, not to survive scrutiny. Independent validation is a different exercise entirely.
The active we need does not exist yet.
That is a discovery question. Screening computationally first is what keeps it from consuming years of laboratory budget.
We have been quoted three years. We have eighteen months.
Timelines stretch when discovery, testing and formulation sit with three different suppliers who each reinterpret the last one.
Tell us which of these you recognise and we will tell you honestly which kind of problem you actually have. Occasionally the answer is that you do not need us yet.
What brands get out of it
Five outcomes that come from running discovery, validation and formulation as one process rather than three separate purchases.
Smart ingredients
Actives your competitors do not have access to
Cost reduction
Screen in silico before committing laboratory budget
Formulation efficacy
Claims backed by assay data, not supplier literature
Sustainable alternatives
Green replacements that match performance
Intellectual property
Novel actives you can file on and own
Technologies already proven and in market
Four ingredient technologies developed at Hexis Lab, validated in our own laboratories and available to license rather than develop from scratch.
Leading fortune 500 skincare brand
High value client
Aspirational brand developer
Three ways in
The science is the same at every scale. The questions are not, so we have written separate routes for each.
Indie and emerging brands
From an idea to a scientifically validated product. Development, ingredient selection, testing and claim substantiation, including the commercial questions like cost and timeline.
Start hereEnterprise and global brands
Accelerating R&D with AI guided discovery, large scale ingredient screening, bespoke assay development, technology licensing and research partnerships.
Start herePartners and referral agents
For consultants, sourcing agents and brokers who bring us brand clients rather than formulate themselves. You stay the trusted contact throughout.
Become a partnerBrands we have built with partners
Custom formulations developed to a brand specification and manufactured with our production partners. We have done this for many other brands that are not listed here for reasons of confidentiality. Testimonials are available on request.
Layla & Kays
A shampoo and conditioner system developed for curly and textured hair, formulated sulfate free without compromising performance.
Couronne
A cellular regenerative range built around Hexis Lab ingredient technology, now in market.
The science
What Is Melanin in Skin?
What Is Melanin in Skin? The Complete Science of Pigmentation, Protection & Why It Matters [...]
Is Your Hair “Going Through Menopause” Too? – The conversation no one’s having
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Understanding Hyperpigmentation: Melanin Pathways, UV Influence, and Treatment Targets
Suncreen products are a part of everyday life for millions of people and while it [...]
Our PROJECTS
Ten years of R&D, compressed into months
Tell us what you are trying to prove. We will tell you honestly whether it is a discovery question, a testing question or a formulation question, and what evidence it would take to answer it.